Sales · Cybersecurity · Analytics
Sales professional blending technical expertise in Cybersecurity and Business Analytics with a proven track record driving revenue growth, customer satisfaction, and data-informed decisions.
At Smart Energy Answers, I work within a small cross-functional team building AI-driven tooling to streamline the company's solar and energy advisory services. My work sits at the intersection of machine learning engineering, business analytics, and customer experience.
I have been responsible for prototyping a retrieval-augmented generation (RAG) system that allows staff and customers to query a curated knowledge base covering product specifications, government rebate schemes, and compliance requirements. This has significantly reduced time spent searching for information during consultations.
I also support the development of an LLM-based enquiry triage pipeline that categorises inbound leads by intent and urgency, routing them to the appropriate sales consultant. Early testing has shown a measurable reduction in response latency and an improvement in lead conversion rates.
Beyond model development, I contribute to data visualisation efforts, building Power BI dashboards that give the sales team a clear view of customer energy profiles, usage trends, and potential savings. This data-informed approach helps consultants have more targeted and credible conversations with prospective customers.
At Samsung Electronics, I work closely with customers to understand their device needs and provide suitable product recommendations across smartphones, tablets, smartwatches, and the wider Samsung ecosystem. I focus on delivering personalised solutions by aligning products with each customer's lifestyle, budget, and usage requirements.
I actively demonstrate product features and ecosystem integration, helping customers understand how devices such as smartphones, wearables, and accessories connect seamlessly to improve productivity and everyday convenience. This approach has supported increased customer confidence and higher-value purchases through solution-based selling.
In addition to sales, I provide hands-on technical support, including device setup, data transfer, software updates, troubleshooting, and basic diagnostics. I assist customers with warranty processes, service bookings, and escalated concerns, ensuring issues are handled efficiently and professionally.
I maintain a 95%+ concern resolution rate by applying strong problem-solving skills, clear communication, and a customer-first approach. I also handle difficult situations with patience and professionalism, ensuring a positive experience even in high-pressure or complaint scenarios.
At Harvey Norman Computers, I worked in a fast-paced retail and technical environment, assisting customers in selecting laptops, accessories, warranties, software, and technical services tailored to their personal, study, and business needs. I focused on understanding each customer's requirements and providing practical, value-based solutions rather than just selling products.
I consistently exceeded sales KPIs by 10–30% for six consecutive months by applying strong product knowledge, effective communication, and consultative selling techniques. I also contributed to increased store revenue through upselling and cross-selling complementary products such as accessories, protection plans, and software bundles.
In addition to sales, I delivered hands-on technical support, including software recovery, operating system reinstallation, BIOS updates, virus removal, and troubleshooting across Windows, macOS, and Android devices. I handled customer issues efficiently, ensuring minimal downtime and high satisfaction.
I built strong customer relationships through clear communication, honest recommendations, and reliable after-sales support, which helped improve repeat business and customer trust. I also assisted with product demonstrations, setup guidance, and educating customers on how to use and maintain their devices effectively.
Working in a high-pressure retail environment, I developed strong time management, problem-solving, and multitasking skills while maintaining attention to detail and professionalism. I collaborated with team members to meet store targets, support daily operations, and maintain a high standard of customer service.
At H&M, I worked as a Sales Advisor in a busy retail environment, supporting customers with product selection, styling advice, fitting room support, and general enquiries.
This role helped me build strong communication, teamwork, and customer service skills while supporting sales through complementary product recommendations and professional customer support.
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Illustrative trajectory — scope, technical depth & responsibility across roles, not a literal measured metric.
Designed and implemented a Membership Inference Attack (MIA) simulation framework to evaluate privacy vulnerabilities in ML models. Built end-to-end pipelines using Python to train shadow models and assess inference accuracy, demonstrating applied security research and ethical decision-making.
End-to-end analytics project supporting member engagement and operational efficiency. Developed Regression, Classification, and Clustering models to uncover retention drivers and forecast engagement, with interactive Power BI / Tableau dashboards for stakeholders.
Led the rollout of Answer Engine Optimization (AEO) strategies to improve visibility across AI-powered and generative search platforms. Conducted content audits, refined site structure, schema markup, and FAQ content, and partnered with marketing and technical teams to build AI-friendly content frameworks — strengthening answer relevance and search accessibility for renewable energy products and services.
Designed and standardized solar proposal templates in OpenSolar, configuring system products, financing options, and pricing structures to match company branding and customer needs. Streamlined workflows with sales and technical teams to cut manual data entry, reduce preparation time, and maintain accuracy through ongoing QA checks before customer delivery.
Open to opportunities in tech sales, cybersecurity, and business analytics. Feel free to reach out.